The battle between streaming services for your binge-watching hours continues.
Citing sources familiar with the matter, Bloomberg reported Wednesday that Peacock parent NBCUniversal has been mulling pulling its movies from services like Netflix and HBO Max to boost its own content offering. The outlet additionally reported that contracts that HBO Max and Netflix have respectively with Universal Pictures and Illumination Entertainment will expire at the end of 2021.
Bloomberg reported that no final decision has been made as to whether it will pull its films from rival services where they appear less than a year after releasing in theaters. A spokesperson declined to comment on negotiations but did confirm that pay 1 rights agreements are coming up at the end of the year and that negotiations with interested parties are currently underway.
It doesn’t come as any surprise that Peacock would be weighing such a decision, though. While those licensing deals are likely lucrative for NBCUniversal, Peacock entered the streaming wars alongside a number of other platform launches. Everyone is competing for viewers, and nobody is quite pulling off the numbers of Netflix or Disney+, which have 200 million and 100 million subscriptions, respectively. Peacock, which launched last year, reported having 33 million subscriptions in January.